MAKING A LIVING AS A FARMER
It’s possible to earn a city wage as a small scale farmer.
Unfortunately, it’s not enough to know what you want to produce. You also need to figure out how to sell it and how to keep the business afloat throughout the year.
It’s natural to be excited about all the colourful vegetables you’ll grow, the cute animals you’ll raise and the lush tree systems you’ll plant. All these things are why many of us consider farming in the first place. It’s also very common in regenerative agriculture to be driven by an urge to repair ecosystems and increase biodiversity, which are very noble goals.
But to be able to make those activities our livelihood, we need to place attention on the fact that we’re running a business. That means we need to figure out how to get our produce in front of potential customers and how to get them to buy. It also means figuring out how to have enough money year-round despite many investments needing to be made at the start of the year while most sales happen later on.
That’s why we’ve added a third module in which you get clear on exactly those areas and create a business plan, so that you can start out feeling reasonably confident that your farm will not only be a good fit but also be a good business.
MODULE 3: MAKING A VIABLE PLAN
- Initial Considerations: Before you start planning the enterprise(s), you’ll make some initial decisions, making sure they’re aligned with your Holistic Context.
- Marketing & Sales: Then you’ll define a strategy for your marketing and sales, which is perhaps the most important aspect of a business plan. Remember, producing is one thing, selling is a whole other animal.
- Operations: Next you’ll look at how things will get done. This includes things like managing your crops, understanding what physical and human resources you’ll need, and being on top of regulations.
- Enterprice Finances: Now you’re ready to start planning your enterprise finances at a granular level.
- Whole Farm Economy: To get the whole picture, you’ll create an annual cashflow analysis.